The lighting design community, the Lighting Design Awards and iGuzzini are teaming up to help tackle the scourge of contaminated water in Africa.
A social media campaign, running throughout April and culminating in the Lighting Design Awards 2018 presentations evening on Thursday 3 May, will both raise awareness of the issue and help alleviate the problem with practical help.
Created in consultation with Unicef, the campaign is dubbed Liquid Light. Lighting designers are asked to post an image showing the interaction of light and water. For each such picture posted during the period on either Twitter, Instagram and LinkedIn, 1,000 water purification tablets will be donated to a needy community. The target is to generate a shipment of half a million such tablets.
‘This is a very exciting campaign for us,’ says Lighting Design Awards director Ray Molony. ‘Water purification tablets are a powerful tool where access to clean water is a problem so it’s a great cause. The images of light and water I’ve seen so far have been spectacular so it’s great to see the lighting design community getting behind it.’
As part of the campaign, designers can win pizzas for the colleagues every week during the run-up to the International Day of Light on 16 May. The best picture of each week will receive a special #PizzaFriday voucher from iGuzzini, and the best overall picture will win a stunning PizzaKobra, the sculptural iGuzzini desk light created by Ron Arad in 2007.
To participate, post an image of light and water with the hashtags #LiquidLight and #LDAwards and account handles @LDAwards and @iGuzziniUK.